Technology Adoption Essay Example | Topics and Well Written Essays - 2000 words

Technology Adoption - Essay ExampleDespite toleration of technology contri furthering positively to the organization, most firms have not utilised the potential benefits. Therefore, small firms and even researchers themselves should consider the factors hindering and those enabling adoption of spacious range of technology to enable them make informed decisions on technology adoption. Wiggly Wigglers is a point of reference on benefits derived from adopting technology. Wiggly Wigglers gained immensely aft(prenominal) adopting new technologies. Wiggly Wigglers is a natural gardening alliance which was founded by Heather Gorringe in 1990. It is located in a farm in the coarse Blakmere, Herefordshire. agree to Heather Gorringe, they live in a village with a total of 63 people only. She says that the cows in their farm are third times more compared to the total number of people. The go with being careful in handling the land, the surrounding community and the environment, it produ ces eco-friendly products. These include eco-friendly homeware, plants and worm composting kits. They are express feelings to work with the environment and not against it. The small company gets motivation, ideas and directions which assist consumers to be part of the solution and not part of the damage, when it deals with various environmental products, such as gardening and recycling. The success of the company has been attributed to adoption of new technology at the early stages. The company came up with its own website in 1995. This included validation of the companys address. Heather Gorringe admits that the company has been able to expand through various services which are internet based. She admitted that she has always been impressed by technology and that she has a great passion for it. The company has witnessed growth even through the recession. This is because the company did not invest in an internal information technology infrastructure but embraced already existing in formation communication infrastructure such as the social media and services available on the internet which was of great advantage to the company. According to Bunzel, social media overcomes the barriers which exist between marketing and training. Social media assist large organizations and small businesses as well as the entrepreneurs to communicate different messages that drive gross sales in companies or portray positive image (goodwill) about the entity. The companys founder Ms Gorringe began to explore earnestly the social media in phratry 2005. This was the period when she travelled to London to attend a podcasting conference. She was ever determined to mother various innovative ways which could help boost her company. Her greatest propensity was to reach out to greater audience about their existing products through broadcasting. Most people had the concern for organic gardening but most lacked decorous content. It was while at the conference that she fully understood ab out podcasting potential. She wanted to be independent on the issues to discuss. She was aware that to be able to sell she had to find an opportunity to give more explanation concerning the companys products. Therefore, social media became the best tool to interact with her customers and other interested people. Social media enabled customers to purchase flowers online from the company. The company was able to persuade all its potential customers through the internet that its bouquets of English origin were of quality and worth buying. Selling worms was one of the